SYDNEY: Australian internet usage has overtaken TV viewing for the first time, according to a Nielsen Online’s report, released today (18 March). The report found that Australians were spending around 13.7 hours per week surfing the net, while average television viewing was around 13.3 hours per week.

These and other results were released today as part of Nielsen Online’s 10th Australian Internet & Technology Report, which looks at the profile of Internet users, online behaviours, ownership of technologies and media consumption habits. The report revealed an increase in cross-media consumption, with more than half (58%) of Australians internet users saying they have watched TV while online and 48% have used the Internet while listening to the radio.


Jean Revell