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Coworking Office in Melbourne

One of the difficult decisions about starting your own business is choosing an office space. You don’t want to commit before you are sure that your business will work out, but you also need to have an address to put on your business cards and advertisements. The answer? Coworking.

Being in a shared space can be beneficial to entrepreneurs who are trying to get their businesses up and running because it offers many amenities at a much lower price than renting or buying office space. However, there are still some things you should consider when sacrificing privacy for the privilege of working alongside others. The following are tips for choosing a coworking office Melbourne:

1. Size

Of course, you do not want to commit to an office that is too small for your business. But, on the other hand, you don’t want to get stuck with a large space that will be difficult to fill. Ideally, there should be at least one other person in the coworking space who has a similar type of business as yours.

2. Location

The location of your coworking space can make or break your company’s success. You must choose a convenient area where employees and clients will have easy access to meetings and deliveries. The location should also prove inspiring since you will spend most of your time there working. If possible, try choosing a spot near public transportation or activities that will keep staff happy and energized throughout the day.

3. Amenities

Of course, you will be paying more to rent the …

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How to pick a good content creation agency

How to pick a good content creation agency

Content creation has blown up in these modern times. Apps such as TikTok, Instagram, YouTube, and Twitter have paved the way for people to create and share their things. As a result, now more than ever, is it easier for people to post their lives and creative minds online.

With how powerful social media is today, it has become an avenue for people to market all sorts of things. The most popular use of these platforms is for influencers to market themselves or their brand. Companies and small businesses have seen how effective this is and began marketing their products and services as such.

With how famous content creation is these days, there is no shortage of media on the internet from content creators, both established and aspiring. Because of this, it is increasingly more complex for people to break out and have their content seen by an audience. Content creation agencies have been birthed by this challenge and serve to assist content creators in their social media journeys.

Do not be afraid to ask questions.

Choosing the right content creation agency is exceptionally vital to your content marketing as a whole. It is the difference between good results and unsatisfactory ones. Different agencies specialize in various aspects of content creation due to how varied it is. Therefore, it is crucial that you vet each agency carefully and find the right one for you.

To do so, do not be afraid to ask your potential agency questions about how they can assist …

What are the differences between martial arts belts?

To become fit and healthy you would have to make a lot of effort. Eating right and taking part in physical activities is a great way to contribute towards good health. You should take part in sports to ensure that your aim of staying physically active is fulfilled. Talking about sports, there are a number of them that you can take part in for a healthy body and mind. Karate is one such physical activity that would help to keep your mind and body fit, healthy and active. This martial art started in China but has become widely popular all over the world. Karate is a game of skills, strength, and endurance. It also involves a lot of brainwork and requires an active mind so that you are able to combat your opponent.

This game has its own set of rules and regulations that one must follow. The player of karate is required to wear a special uniform in white colour and a belt is worn over it on the waist. The belt is worn over the uniform to hold it in place. The belt worn by the person is available in six different colours. The colour of the belt worn by the person signifies their level of proficiency in the art. You might even wonder what are the differences between martial arts belts. Here we are going to discuss about the different colours of karate belts available and which level they signify.

The first one is a white belt. When you see someone practising karate wearing a white …

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Are Adidas Continental 80 Still Trending

Sneaker brands have a propensity of going to the past for inspiration when they aren’t looking to the future for creative new footwear innovations. Maximalism, on the other hand, has recently taken hold. Now, this trend-recycling method usually entails resurrecting some neon, elephantine behemoth from the heyday of the 1990s sporting excess and giving it a Gen Z-friendly moniker. That’s why the Adidas Continental’s introduction in 2018 was a breath of fresh air.

This unassuming, basic, tennis shoe, rebranded as the ‘Continental 80,’ goes against every trend in current sneaker design. Nonetheless, it was flying off the shelves faster than you could imagine.

What Makes The Continental 80 So Outstanding?

When compared to other members of the Sneaker Hall of Fame, like the Converse All-Star or the Stan Smith, the Continental 80 may appear to lack some of the tradition and historical clout that makes these shoes what they are. The Continental, on the other hand, makes up for this by being able to break through a shoe trend that has been gaining traction for quite some time.

For at least three years, sneakers have been getting brighter, bigger, and thicker at an alarming rate. Classic, pared-back styles appeared to have been all but forgotten. The Continental 80’s ability to refocus attention on minimalist, throwback sneakers is a testament to its perfect styling and ageless design. This simple white sneaker single-handedly destroyed one of the most significant footwear fads in decades, and it did it in just a few short months.

The triumphant return

But at a glacial pace. People …

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Are Adidas Continental 80 Still Trending

Sneaker brands have a propensity of going to the past for inspiration when they aren’t looking to the future for creative new footwear innovations. Maximalism, on the other hand, has recently taken hold. Now, this trend-recycling method usually entails resurrecting some neon, elephantine behemoth from the heyday of the 1990s sporting excess and giving it a Gen Z-friendly moniker. That’s why the Adidas Continental’s introduction in 2018 was a breath of fresh air.

This unassuming, basic, tennis shoe, rebranded as the ‘Continental 80,’ goes against every trend in current sneaker design. Nonetheless, it was flying off the shelves faster than you could imagine.

What Makes The Continental 80 So Outstanding?

When compared to other members of the Sneaker Hall of Fame, like the Converse All-Star or the Stan Smith, the Continental 80 may appear to lack some of the tradition and historical clout that makes these shoes what they are. The Continental, on the other hand, makes up for this by being able to break through a shoe trend that has been gaining traction for quite some time.

For at least three years, sneakers have been getting brighter, bigger, and thicker at an alarming rate. Classic, pared-back styles appeared to have been all but forgotten. The Continental 80’s ability to refocus attention on minimalist, throwback sneakers is a testament to its perfect styling and ageless design. This simple white sneaker single-handedly destroyed one of the most significant footwear fads in decades, and it did it in just a few short months.

The triumphant return

But at a glacial pace. People …

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Australian internet usage has overtaken TV

SYDNEY: Australian internet usage has overtaken TV viewing for the first time, according to a Nielsen Online’s report, released today (18 March). The report found that Australians were spending around 13.7 hours per week surfing the net, while average television viewing was around 13.3 hours per week.

These and other results were released today as part of Nielsen Online’s 10th Australian Internet & Technology Report, which looks at the profile of Internet users, online behaviours, ownership of technologies and media consumption habits. The report revealed an increase in cross-media consumption, with more than half (58%) of Australians internet users saying they have watched TV while online and 48% have used the Internet while listening to the radio.

Source: Adnews.com.au…

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Yahoo!7 And Digital Niche Partner To Build Premium Category Ad Network For Australian Advertisers

Sydney, 7 May, 2008 – Yahoo!7 and Digital Niche Pty Ltd, an associated entity of Vivid Group Pty Ltd,  today announced a strategic partnership which will create a unique ad category network for Australian advertisers.

The resulting premium category network is the first of its kind for Yahoo! globally and reaffirms Yahoo!7’s commitment to building Australia’s leading partnership network.  Under the exclusive agreement, Digital Niche will work with Yahoo!7 to build the most sought after Network of publishers in high demand categories such as Automotive, Travel, Technology and Lifestyle.

Under the Yahoo!7 Publisher Network, Digital Niche, have commenced and will continue to develop a unique vertical publisher network allowing Australian advertisers to target campaigns to the right consumers on the most relevant websites. In a first of its kind, this will not be a blind ad network but will give advertisers full visibility and choice to reach out to the audience of the premium publishers in the Yahoo!7 Publisher Network.  In addition, new publishers will continually be added to the Network providing advertisers with a scalable, comprehensive and targeted Publisher Network

Available to Australian advertisers in Q2 2008, this partnership combines Yahoo!7’s cutting-edge advertising functionality and Digital Niche’s engineering and technical resources to create an industry-leading platform.

This category network will comprise a range of publisher categories, starting strongly in Automotive (including sites for brands such as Aust Land Rover, Rexnet and Oz Honda), Entertainment and Sport, with an intention to also focus on the following areas: Travel, Technology, Finance and Lifestyle.

Markus Barnikel, Head of Strategic Partnerships, Yahoo!7, said: …

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Online to benefit from slump

Online is likely to be the major “winner” of the US recession, as marketers shift funds into more accountable media. Television should also perform comparatively well, but newspapers look likely to face a highly challenging climate.

These are among the main findings of WARC Online’s study US media winners and losers in the downturn, which forecasts that US adspend will fall at constant prices by 2.5% in 2009, following a decline of 5% last year.

An assessment of previous US downturns suggests the current advertising slowdown may be more severe than that of the early 1990s or at the start of the new millennium, and could resemble the “bath shape” with which Sir Martin Sorrell defined the latter slump.

Online, however, is expected to enjoy the best rate of US growth this year, with search being the main driver of expansion, as marketers endeavour to maximise the value of their depleted budgets.

While TV is set to see a 4% decline in adspend in the US for 2009 as a whole, the medium is also forecast to retain its overall share of the market at the cost of other media, particularly newspapers.

Overall, press advertising’s share of American adspend has fallen from 36% to 24% in the last decade, and ad revenues are predicted to fall by 9% this year after posting a 14% decrease in 2008.…

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Online publishers in the UK predict a 16% growth in their digital revenues in 2009

Online publishers in the UK predict a 16% growth in their digital revenues in 2009, according to this year’s Association of Online Publishers (AOP) census.

The research highlighted optimism among AOP members despite the ongoing recession, with almost two-thirds (63%) of publishers expecting to increase their digital investment in 2009. Just 7% predicted a decrease.

AOP members include Bauer Consumer Media, Hearst Digital and Guardian News & Media.

The report also found 65% of AOP members expect further integration across departments such as advertising planning/research, product/brand research and advertising sales in 2009.

Four out of ten (40%) publishers plan to increase their training budgets and 51% expect to keep it at the same level as 2008.

Alison Reay, AOP chairman and digital & multi-media director at the Telegraph Media Group, said the research highlighted a motivating insight into the mood of UK publishers for the coming year.

“AOP members are able to draw on a diverse range of revenue streams, and are less dependent on advertising income only. They are therefore able to offer a strong and credible stance in defending their business position in 2009,” she added.

The research was conducted between 9 February and 2 March.

The second part of the survey will be released later in the year and will include trends and industry opinions.

Source: NMA UK…

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Internet display spending expands amid recession

Internet display advertising grew 4.6% during 2008, making it the fastest-growing of the major media tracked by ad monitoring firm TNS Media Intelligence. By contrast, ad spending in the total measured media marketplace fell 4.1% as the recession took hold, driving advertising budgets down for most of the major media.

In fact, Internet display advertising’s relative performance grew even stronger as the year wore on, while the overall media marketplace eroded even further. During the fourth quarter, Internet display advertising rose 7.0% over the fourth quarter of 2007, while total ad spending across the measured media fell 9.2% during the same period.

While 4.6% is the most tepid growth rate for the online display market since the dot-com crash of 2001, it shows that online advertising is growing despite significant cutbacks in the other major media, meaning that online’s share of the total advertising pie is growing.

In 2008, newspaper ad spending declined 11.8%, while magazines fell 7.5%, and radio was down 10.3%. TV spending was essentially flat, with the overall medium posting a 0.1% gain, but most of that came from cable and Hispanic TV networks. Ad spending on the major broadcast networks fell 0.8% in what was also an Olympics year that theoretically should have brought incremental spending to the broadcast TV marketplace.

The TNS MI data also likely does not reflect the overall strength of online ad spending. TNS MI does not currently measure even faster-growing sectors such as paid search. And recent revised forecasts from Interpublic’s Magna unit show online video advertising growing 32% and mobile …

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