Digital Niche has one of the largest independent sport & leisure networks in Australia with:

  • Almost 1 million Unique Browsers per month
  • 10 million Page Impressions per month

Our network performance is superior to competing Sport & Leisure network offerings because;

  • We are one of the largest independent networks in Australia by a significant margin
  • Average time spent on a Digital Niche network site is over 10 minutes, demonstrating a highly engaged consumer
Category Vic NSW Qld WA SA NT/ACT Tas Total
AFL Football 8,040,000 2,211,000 1,206,000 3,216,000 3,618,000 1,005,000 804,000 20,100,000
Horse & Horse Racing 700,000 800,000 900,000 2,350,000 150,000 50,000 50,000 5,000,000
State Totals 8,740,000 3,011,000 2,106,000 5,566,000 3,768,000 1,055,000 854,000 25,100,000