Classifieds Websites are limited in audience and reach.

Although advertising on classifieds sites is a logical choice for most marketers aiming to reach in-market buyers, this inventory is limited and therefore sold at a premium. Third party research shows that an overwhelming majority of site visitors are not in-market to buy and the ones who are spend less than one percent of their online time on classifieds sites. (Reference: ValueAlick Media and Goodway 2.0 April, 2008).

For example, in the automotive sector:

  • 51% of web users use blogs, discussion forums and video sharing sites in order to read opinions and review specific car brands

55% of consumers trust online owner or enthusiast forums for sourcing their information when purchasing a vehicle;