Digital Niche is the third largest automotive network in Australia by Unique Browsers behind CarSales and Sensis with:

  • 3 million+ Unique Browsers per month
  • Demographic Split – Male 52% / Female 48%
  • 50 million+ Page Impressions per month

This size provides us our position as the:

  • 3rd largest auto network in Australia by publisher (CarSales and Sensis)
  • 4th largest auto network in Australia by brand (CarSales, TradingPost, CarPoint)
  • 60% larger than News Digital auto network (News achieve 10m PIs p/m)
  • 20% larger than Fairfax Digital auto network (Fairfax achieve 20m PIs p/m)

(Reference: Nielsen Net Ratings March, 2009)

Our network performance is superior to competing automotive network offerings because;

  • We are the largest independent automotive network in Australia by a significant margin
  • Digital Niche is the only automotive ad network in Australian that delivers premium, brand (manufacturer) specific segmentation
  • Average time spent on a Digital Niche network site is over 14 minutes, demonstrating a highly engaged consumer
Manufacturer Vic NSW Qld WA SA NT/ACT Tas Total
Holden 706,000 1,026,000 472,000 416,000 288,000 64,000 128,000 3,100,000
Ford 694,000 941,000 476,000 381,000 312,000 116,000 130,000 3,050,000
Nissan 3,240,000 3,360,000 2,240,000 1,880,000 1,380,000 120,000 480,000 12,700,000
Mazda 2,295,000 720,000 765,000 360,000 180,000 45,000 135,000 4,500,000
Honda 1,232,000 728,000 336,000 308,000 56,000 28,000 112,000 2,800,000
Subaru 732,000 364,000 666,000 484,000 138,000 22,000 94,000 2,500,000
Motorcycles 768,000 504,000 528,000 364,000 192,000 72,000 72,000 2,500,000
4×4 872,000 632,000 828,000 772,000 156,000 212,000 128,000 3,600,000
Imports / Performance 1,793,000 1,516,000 1,380,000 1,144,000 790,000 259,000 318,000 7,200,000
Motorsports 674,000 760,000 760,000 258,000 387,000 1,032,000 129,000 4,000,000
Boating 322,000 460,000 782,000 552,000 69,000 46,000 69,000 2,300,000
State Totals 13,328,000 11,011,000 9,233,000 6,919,000 3,948,000 2,016,000 1,795,000 48,250,000