Digital Niche is the third largest automotive network in Australia by Unique Browsers behind CarSales and Sensis with:
- 3 million+ Unique Browsers per month
- Demographic Split – Male 52% / Female 48%
- 50 million+ Page Impressions per month
This size provides us our position as the:
- 3rd largest auto network in Australia by publisher (CarSales and Sensis)
- 4th largest auto network in Australia by brand (CarSales, TradingPost, CarPoint)
- 60% larger than News Digital auto network (News achieve 10m PIs p/m)
- 20% larger than Fairfax Digital auto network (Fairfax achieve 20m PIs p/m)
(Reference: Nielsen Net Ratings March, 2009)
Our network performance is superior to competing automotive network offerings because;
- We are the largest independent automotive network in Australia by a significant margin
- Digital Niche is the only automotive ad network in Australian that delivers premium, brand (manufacturer) specific segmentation
- Average time spent on a Digital Niche network site is over 14 minutes, demonstrating a highly engaged consumer
| Manufacturer | Vic | NSW | Qld | WA | SA | NT/ACT | Tas | Total |
|---|---|---|---|---|---|---|---|---|
| Holden | 706,000 | 1,026,000 | 472,000 | 416,000 | 288,000 | 64,000 | 128,000 | 3,100,000 |
| Ford | 694,000 | 941,000 | 476,000 | 381,000 | 312,000 | 116,000 | 130,000 | 3,050,000 |
| Nissan | 3,240,000 | 3,360,000 | 2,240,000 | 1,880,000 | 1,380,000 | 120,000 | 480,000 | 12,700,000 |
| Mazda | 2,295,000 | 720,000 | 765,000 | 360,000 | 180,000 | 45,000 | 135,000 | 4,500,000 |
| Honda | 1,232,000 | 728,000 | 336,000 | 308,000 | 56,000 | 28,000 | 112,000 | 2,800,000 |
| Subaru | 732,000 | 364,000 | 666,000 | 484,000 | 138,000 | 22,000 | 94,000 | 2,500,000 |
| Motorcycles | 768,000 | 504,000 | 528,000 | 364,000 | 192,000 | 72,000 | 72,000 | 2,500,000 |
| 4×4 | 872,000 | 632,000 | 828,000 | 772,000 | 156,000 | 212,000 | 128,000 | 3,600,000 |
| Imports / Performance | 1,793,000 | 1,516,000 | 1,380,000 | 1,144,000 | 790,000 | 259,000 | 318,000 | 7,200,000 |
| Motorsports | 674,000 | 760,000 | 760,000 | 258,000 | 387,000 | 1,032,000 | 129,000 | 4,000,000 |
| Boating | 322,000 | 460,000 | 782,000 | 552,000 | 69,000 | 46,000 | 69,000 | 2,300,000 |
| State Totals | 13,328,000 | 11,011,000 | 9,233,000 | 6,919,000 | 3,948,000 | 2,016,000 | 1,795,000 | 48,250,000 |