Digital Niche Vertical Ad networks are a natural option for marketers whose mandate is to convert shoppers to buyers. With our reach and optimization technology, Digital Niche can run broad media Run of Network campaigns by demographic profiling right down to placement on specific sites by market.
Digital Niche’s automotive ad network also delivers brand (manufacturer) specific segmentation by state. This would mean that, for example, you would be able to target Holden enthusiasts in NSW only.
Furthermore, in-market buyers now regard the internet as by far the most useful media when looking to buy a car. (Reference: Roy Morgan Australia, October 1999 – March 2010);
According to Nielsen Online, 9 out of 10 Australian internet users now rely on social media to source opinion on products, services and brands and 60% of internet users are now actively engaged in “member communities” consisting of forums, blogs and social networks – resulting in it overtaking email as the 4th most popular online activity. (Reference: Nielsen Online Social Media Report, March 2010)
This makes the Digital Niche network an attractive proposition for any business looking to reach a target market that is increasingly mobile and therefore difficult to reach through traditional mass media alone.