Automotive
Digital Niche is the third largest automotive network in Australia by Unique Browsers behind CarSales and Sensis with:
- 3 million+ Unique Browsers per month
- Demographic Split – Male 52% / Female 48%
- 50 million+ Page Impressions per month
This size provides us our position as the:
- 3rd largest auto network in Australia by publisher (CarSales and Sensis)
- 4th largest auto network in Australia by brand (CarSales, TradingPost, CarPoint)
- 60% larger than News Digital auto network (News achieve 10m PIs p/m)
- 20% larger than Fairfax Digital auto network (Fairfax achieve 20m PIs p/m)
(Reference: Nielsen Net Ratings March, 2009)
Our network performance is superior to competing automotive network offerings because;
- We are the largest independent automotive network in Australia by a significant margin
- Digital Niche is the only automotive ad network in Australian that delivers premium, brand (manufacturer) specific segmentation
- Average time spent on a Digital Niche network site is over 14 minutes, demonstrating a highly engaged consumer
| Manufacturer |
Vic |
NSW |
Qld |
WA |
SA |
NT/ACT |
Tas |
Total |
| Holden |
706,000 |
1,026,000 |
472,000 |
416,000 |
288,000 |
64,000 |
128,000 |
3,100,000 |
| Ford |
694,000 |
941,000 |
476,000 |
381,000 |
312,000 |
116,000 |
130,000 |
3,050,000 |
| Nissan |
3,240,000 |
3,360,000 |
2,240,000 |
1,880,000 |
1,380,000 |
120,000 |
480,000 |
12,700,000 |
| Mazda |
2,295,000 |
720,000 |
765,000 |
360,000 |
180,000 |
45,000 |
135,000 |
4,500,000 |
| Honda |
1,232,000 |
728,000 |
336,000 |
308,000 |
56,000 |
28,000 |
112,000 |
2,800,000 |
| Subaru |
732,000 |
364,000 |
666,000 |
484,000 |
138,000 |
22,000 |
94,000 |
2,500,000 |
| Motorcycles |
768,000 |
504,000 |
528,000 |
364,000 |
192,000 |
72,000 |
72,000 |
2,500,000 |
| 4x4 |
872,000 |
632,000 |
828,000 |
772,000 |
156,000 |
212,000 |
128,000 |
3,600,000 |
| Imports / Performance |
1,793,000 |
1,516,000 |
1,380,000 |
1,144,000 |
790,000 |
259,000 |
318,000 |
7,200,000 |
| Motorsports |
674,000 |
760,000 |
760,000 |
258,000 |
387,000 |
1,032,000 |
129,000 |
4,000,000 |
| Boating |
322,000 |
460,000 |
782,000 |
552,000 |
69,000 |
46,000 |
69,000 |
2,300,000 |
| State Totals |
13,328,000 |
11,011,000 |
9,233,000 |
6,919,000 |
3,948,000 |
2,016,000 |
1,795,000 |
48,250,000 |
Contact us for a media kit.
Digital Niche will ensure seamless integration of all ads into your website
Our reach includes
5 million+ Unique Browsers per month
100 million+ Page Impressions per month
For advertisers
we make it simple to target niche enthusiast markets with campaigns that are the most contextually relevant and therefore deliver the high performance results advertisers seek.
For publishers
we represent your online sales and deliver quality advertisers and valuable CPM rates to our publisher partners.