Our Competitive Advantage

Flash

Classifieds Websites are limited in audience and reach.

Although advertising on classifieds sites is a logical choice for most marketers aiming to reach in-market buyers, this inventory is limited and therefore sold at a premium. Third party research shows that an overwhelming majority of site visitors are not in-market to buy and the ones who are spend less than one percent of their online time on classifieds sites. (Reference: ValueAlick Media and Goodway 2.0 April, 2008).

For example, in the automotive sector:

  • 51% of web users use blogs, discussion forums and video sharing sites in order to read opinions and review specific car brands
    New online tools used for researching vehicles graph
  • 55% of consumers trust online owner or enthusiast forums for sourcing their information when purchasing a vehicle;
    Reseasons for using online tools graph

Reference: CapGemini Cars Online 07/08

Digital Niche ensures premium placement of your ads on our network

Our reach includes

5 million+ Unique Browsers per month
100 million+ Page Impressions per month

For advertisers

we make it simple to target niche enthusiast markets with campaigns that are the most contextually relevant and therefore deliver the high performance results advertisers seek.

For publishers

we represent your online sales and deliver quality advertisers and valuable CPM rates to our publisher partners.